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Perhaps another reviewer said it best when he said this book lacks focus. It reads like a series of unrelated master classes. Each chapter offers excellent “how to” and problem solving techniques, but it focuses on the details without relating those details to the larger picture. It falls short of giving solid advice that can be applied universally because the 12 examples given in the book are very specific. Don’t get me wrong; there are definitely some golden tips sprinkled throughout and there is much to be learned by hearing how various professionals work, but it is not overtly stated. Most of what I learned from this book is what I inferred, rather than what I read.