The strength of this book is that it is short, direct, and filled with ideas. It can even be a good resource for businesses other than photography. I, personally, didn’t get that much out of this book, but I suppose that’s because the author and I think alike (at least in matters relating to this book). While many people raved about the book –and for good reason– I found myself thinking, “I already do that,” or “Doesn’t everybody already know that?” Yet, I stand by my original statement: the book is short, direct, and filled with ideas.