If ever there is a guy who understands marketing it’s Doug Hall. This book discusses three main marketing principles, how they work together, and how to leverage them. Early on in the book he says (paraphrased) “I don’t know anything about your business, but I know marketing. Take what you know, add to it what I’m about to teach you, and in the end you stand a far greater chance of running a successful business.” The entire book is backed up by numerous studies and he sticks closely to the results, not veering off to give his personal opinions if they aren’t validated by the stats. In the often deceitful world of marketing Doug Hall stands out as a refreshingly clear, honest voice who is genuinely interested in your success.