Since the title of this book leaves a bit too much room for the imagination, let me first say that this is a book about blogging, specifically, how it can help or hurt your business. The back cover sounded dead on. To paraphrase, “Customers are tired of being put on hold, interrupted at dinner, and being talked ‘at.’ Blogging allows companies to talk with their customers and let the customers talk back.” Great idea! I love the concept, but the book is rather dull. The authors are overly biased –they do admit that it’s not objective, but this confession doesn’t come until the end of the book which can make for a frustrating read at times. Honestly, I think they spent a little too much time in the jaded blogosphere to realize that outside of it –you know, in the “real world”– people’s perceptions of things are quite different. The chief weakness of this book is its length. There is no question that there are some good points in here, but if you’re like me you’ll become bored with the redundancy.