I used to create custom DVD covers for all of my wedding clients. This gave me the chance to take the work I was doing and push it closer to the art of filmmaking.
Recently I designed one for Ellen and Brendon’s wedding. They got married on a snowy day in December (DC’s biggest snowfall in years! …until Snowmageddon in February, that is). Unlike any other DVD cover I had done thus far, they specifically requested that the design resemble the cover of Field of Dreams. Before I saw it, I thought, “This will be a piece of cake. The hardest part of a design is figuring out how to arrange everything, and in this case I’m just mimicking another layout…” Then I Googled “Field of Dreams dvd cover” and became less than excited.
For starters, it’s one of the tackiest movie designs I’ve seen in a while. To complicate things there are three variations of it. Basically, I had to take the essence of this and force it into my style. To make things even more difficult, I failed to do my research beforehand so I had no pictures of either the bride or groom posing like Kevin Costner here.
In the end, the three variations actually helped. Finding the consistencies between them allowed me to boil the design down to the most basic elements: person in the middle, text overhead, big circle, and implied triangle. Here’s what I came up with. What’s the verdict? Does it look Field of Dreams-ish? (Note, back cover was an open design.)
P.S. I’d be happy to talk in detail about the ins and outs of making a DVD cover. Pipe up in the comments if you want to see more detailed posts like that ’round here.